Back To 90’ : Urban Chic Aesthetic

“1990 was a period of great success in all sectors. It was the age of Globalization, Global Internet Connection, Iconic Fashion Trends and wellness. Music Industry show the most powerful talents and everyone enjoys about this features. What to want more?”

Photography: SHVETS Production

In 1990, Mugler and Versace made the history of Fashion Industry, Mariah Carey was the Diva of Music Sector, quite a few young talents conquered the heart of everyone trhough their enthusiasm and motivation. People became richer than now. What happened to contemporary society, instead?

Today, all seems in doubt. The future is considered an utopia, where the life is high cost and job opportunities are less.

Less opportunities mean less wellness and peace. Would you risk your future?

The Young Generation understands this strong difference among them and the last generation.

“Whereas we young have technology, Social Media and anxiety, the previous generations had a little more stability than us. Society makes us feel under pressure every day, because we are not capable of understanding it. If you compare a picture of a 1990 young with now, you’ll see a great difference:

• 1990 young were happier with less and they have an incredible style.

• Contemporay young are on edge because of less flexibility, no exclusivity, but a copy of another.

As some people say, the young of today belongs to a really sad generation and some of them confirm this.”

For this reason, the young generation opted a better solution, by evocating the 1990 renaissance, as I dare say.

“The project consists of realizing a return of forgotten decade, as to share the same vibes, but inside contemporary society.”

The Fashion Industry just started with idea, by getting success and economical prosperity.

“The strongest Brands of 1990 were:

• Alexander McQueen

• Versace

• Mugler (with the iconic butterfly aesthetic inspiration collection).”

Now, the leaders of Fashion are Brands with no story, but only an attractive commercial pleasure, among low costs products and incredible offers. That’s not the authentic meaning of Fashion?

“Because of Black Fridays, Scounts and Fast Fashion products, the sector has become a book without a story to narrate. No emotion, no pleasure, but only commercialism. Is that truly right?”

What’s more, the Trend of No Branding is destroying the real identity of Maison. Why this choice?

“Basic is becoming the new Trend. It means no logo, no creativity.”

1990 aesthetic was full of innovation, creativity and talents inspiring the world. Now, some Luxury Houses try to realize a return of these vibes.

I give all hopes to them, as to live an emotional adventure through Fashion.

“Remember, no Demotivation, but only Inspirational Vibes.”

Article By Pellecchia Giovanni

Photography: Thomas Nguka And Okiki Onipede