Quiet Couture: The Hidden Luxury

Showing a bag or other accessories with a Famous Brand visible logo is a real satisfaction. Through it, you’ll define your status, exclusive identity and wellness.

“A Logo of a Brand can change the worth of a product. For example, If you realize a real leather bag, the price will depend upon the brand that produces it.

A Liu Jo real leather bag can cost 150 dollars, whereas a Calvin Klein bag 200 dollars!

That’s the power of Branding. The Global Fashion market is structured like that:

The strategy of “Branding” offers the opportunity to increase the price of a product.

Do you know that a Polyester Balmain Bag can value 2.000 dollars?

Polyester is the cheaper material inside Fashion. Fast Fashion Brands use it so much!”

Photography: Ulas Ocackli

This phenomenon is really strange. Quite a few Brands are deserting the use of prestigious materials like leather and gold. Polyester, elastane and cotton are part of these Luxury Maisons!

For the young generation, this is a real outrage!

I think same. Why should I buy a polyester Balenciaga bag at 2.000 dollars, whereas I can choose a Bershka leather bag at only 50-60 dollars?

As a Fashion expert, I analyze all features inside this sector. In my opinion:

“Each Brand must be exclusive. Using the same materials is not a symbol of personal creativity, especially if the products are similar.”

I decided to do research with a friend and colleague of mine, Manfrin Aurora, who decided to offer her vision about this curious Trend. According to my colleagues of studies about Fashion:

“It’s really important to know that some people cannot allow to wear luxurious products and accessories and the reason is really easy. First and foremost, We all live in a society where the wellness is really high cost. In a manner of speaking, all inside Society is no longer cheaper than the past (education, sanity, and more). The Fashion World has decided to follow the same strategy as other sectors, by increasing the price of products. A middle class woman or guy cannot buy a 3.000 dollars luxurious braccialet or bag!”

My colleague and I think that Fast Fashion Brand save the Wallet of the middle class. They can allow to buy a t-shirt reflecting the same Aesthetic as a luxurious Brands.

“Showing the Brand Logo is a real form of egoism”, as my colleague thinks.

Quiet Couture is an opportunity to reduce discrimination between social classes, but this phenomenon is just a great problem.

Do you know why Luxury Maison increase every year the worth of their products?

That’s because of Fast Fashion Brands copying bags, jewels and other accessories. Increasing the price means to offer the Maison a strong value and importance inside the Fashion Market.

My Colleague Aurora and I share the same mind.

“Minimal Fashion is a Good idea, but this trend can reduce creativity among designers and stylists.

It’s also ok to find a similar copy, by spending less than normal.”

And you?

What do you prefer to buy?

A Versace Bag or a Primark similar model?

It stands to reason that we all prefer the most luxurious product, but there is one problem, the high cost of this!

Article By Pellecchia Giovanni